Election Night

Rob Morrison, Anchor

“The future’s here, we are it, we are on our own.” – Bob Weir

Exciting night in the WNBC newsroom last night. Brian Williams has pointed out that “there are only so many Election Nights in life, after all.” This one was extra special for many people (most of them behind the scenes) around here.

Typically, local news coverage of an election consists of a few, short “cut-ins” during prime time programming; followed by as much information as 30 minutes (minus commercials) will allow during the 11 pm.

Last night, thanks to hard work and technology, WNBC was able to provide much more coverage, including a one-hour special(commercial free) on our digital cable channels, which was also streamed live on our website WNBC.com. In all, we were dispensing the latest information using three mediums at once. Each working sparately and together.

I don’t pretend to know what all those “behind the scenes” people were doing, or what all those cables were connected to, but I do know they did it diligently and very well. Everything went off as planned. It was impressive to see firsthand.

And this is just the beginning. In the future you’ll see many more media outlets using different “platforms” to get their messages out. But, for the record, WNBC was the first New York news station to do it during “Election ’06.”

“It’s dizzying, the possibilities.” – Bob Weir